Meet Emily Faulstich, Ultimate Cool Girl, Photographer, and Creative Behind the Brand, Wildfox

Meet Emily Faulstich, Ultimate Cool Girl, Photographer, and Creative Behind the Brand, Wildfox

emily faulstich

As designer, photographer and illustrator who just happened to co-found cult clothing company Wildfox back in 2007, Emily Faulstich is that girl we all aspire to be like.

Originally from Santa Barbara, Emily studied fine arts and illustration at USC in Los Angeles. After graduation and tired of seeing boring, unfashionable tees in the market, she set out to design things that she would love to wear. So, at the age of just 23 Wildfox was born. She co-directed the brand until 2013.


Now based in New York City in the West Village, Faulstich can be frequently spotted in the park drawing on the grass. In addition to illustrating fun characters which she refers to as "little guys," she dabbles in photography and collage making as well. To see more of Emily's photography, collages, and illustrations, check out her website, Hawaiian Coconut.

And, since we love her work so much, we thought it'd be fun to learn a little more about this talented super babe. Read on to find out what Emily's most proud of in her career and what she's learned as an entrepreneur. You'll never guess what she starts her mornings with....

My style in 3 words… Simple/ Comfort/ Versailles Royalty

My nicknames are… Emmy/ Emma

My drugstore must-have is… All the “holy grail” CVS purchases

My last purchase was… A chicken sandwich and Perrier

My top 3 make-up bag essentials are… An eyebrow pencil that’s way too dark for my face, Nars or Chanel bronzer, and black mascara!

My beauty secret is… Hahaha. Well…Lots of water and sleep, baths, coconut oil everywhere, Mane N’ Tail shampoo for hair growth, green smoothies for glowing skin. And hyaluronic acid for the face at night.

I smell like… Sunscreen & coconuts

I keep in shape by… I’m not in shape right now because of pizza and a very long New York winter, but when I am it’s because of yoga & my personal trainer in LA, Andrew Schuth.

My de-stress trick is… Watching my favorite movies, The Ricky Gervais show, making artwork, editing photos….or Xanax

My secret talent is… Acting

My first celebrity crush was… JTT FOREVER

The music artist who always gets me dancing is… That crazy Justin Biebs

My fashion icon is… Elin Kling, Henrik Purienne

My guilty pleasure is… Perrier, ice cream, vintage Mercedes, Harry Potter

Right now, I’m obsessed with… Reading, collaging, & celery

My favorite website is… Pinterest probably. The eternal black hole of inspiration.

My favorite TV show is… The Office, Curb Your Enthusiasm, Seinfeld, Ricky Gervais Show, Broad City, Fawlty Towers, etc.

When I have some free time, I… Walk around taking photos, or edit vacation pictures I haven’t gotten to yet. Lately I collage, or clean & organize my apartment. Also wine at night.

For breakfast, I always have… TEA!!

My favorite restaurant is… Lucky’s or Harry’s in Santa Barbara

My ultimate travel destination is… Anywhere tropical, or on a yacht, or London

In my career, I am most proud of… Wildfox! 

The best advice I’ve ever received is… List 10 things you’re grateful for every day

As an entrepreneur, I’ve learned… There are no such thing as weekends. But if you do what you love, it usually doesn’t feel like “work.” Even though it’s lots of work. Does that make sense? I guess I’m trying to say I usually don’t know what day it is.

My goal in life is… To get a dog. To create an empire. Also perhaps have a backyard.

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